Voguish Dutch denim make G-Star is turning its attention to some serious growth in America. The trade name will hold its first U.S. fashion display in New York in Feb, focusing on ladies's wear. In the Netherlands, the focus is more on guy's clothing, for which the mark is better known in its base market. The high point of the selection is its G-Star Raw line, made from crude denim. On the market upon request, the hand-made jeans will most likely retail from 1,000 bucks.
If you want to be an international brand name, you have to be impregnable in the USA and Japan, which is what we are paying attention to in 2007, Deepak Gayadin, the company's North American managing director, told WWD. He additionally explained why the brand is concentrating more on women's wear in USA compared than in Europe. Earlier, women's wear typified 20 percent of the overall collection, whereas it nowadays accounts for 40 percent. The ladies's market is stronger in America than it is in Europe, hence for us, this is a large change. We 've rented a women's conception team and realise the importance of the ladies's collection, so the display in New York will be for the most part women.
G-Star plans to open up another 60 brand new stores globally this new season, in addition to the surviving 73 G Star Outlet locations. Eight of the 60 stores will be in America, the 1st of which is going to open in Union Square in New York on the 15th June. The brand already has a smaller G Star Outlet in Soho. Further more, the agency will open stores in cities like Russian capital, Kiev and Bangkok. In respect to WWD, industry sources have anticipated that G-Star will generate $ 60 million in retail bulk in USA by the end of this year, up 40 percent from last year. Gayadin refused to comment on volume projections. G-Star executive directors could not really be attained for comment.
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